Part two in the youth marketing trends for 2009 series by Graham Brown. 50 Youth marketing trends 1-25 part one is here - 3000 views on Slideshare in 5 days, so must be doing something right! Ping me on twitter if something sparks your interest PART 2: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org [...more]
Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: youth marketing, mobile marketing, [...] [...more]
This is what the slideshare presentation *should* have looked like (pre conversion). Anyway, work in progress - enjoy. Appreciate any feedback you send my way Graham Brown from mobileYouth shares insights and conversations with young mobile consumers from mobileYouth.org I am…not interested in mobile marketing (version 2) View SlideShare presentation or Upload your own. (tags: y branding) [...more]
Insights by Graham Brown of MobileYouth from conversations with global youth on mobile marketing and branding. Working “alpha” presentation on initial thoughts - this is unfinished, but clients gave me positive feedback at this early stage I decided to run with it so you could respond and worry about the detail later… feedback on twitter I am…not [...] [...more]
One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! Is Twitter SMS 2.0? From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are [...] [...more]
Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media Join the conversation on Twitter Graham Brown Mobile Youth Social Media View SlideShare presentation or Upload your own. [...] [...more]
Finally launches tomorrow. Here’s what we are advising our clients on this research area: 1) Clarity: Enter Social Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with crowdsourcing your product development, improve your net promoter score etc) 2) Incumbents: Invest your efforts into established internet Social Media with mobile presence as opposed [...] [...more]
I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...] [...more]
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...] [...more]
Josh Dhaliwal from mobileYouth on BBC breakfast View the video on Blinx/BBC website [...more]
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