Here is a sneak peek of some of the insights from our upcoming mobile Youth report

We asked students what the next great thing in youth mobile trends would be with them -

* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?

I think names are really important… they get known as well

~ one 16 year old student describing her Orange contract

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As a sneak preview of our upcoming 2008 mobileYouth report out next week let me share with you some video of on the street insights into mobile Youth consumers.

“It breaks my heart” says one 18 year old about mobile operators marketing to him.

“You get all happy thinking that someone loves you, then you realize they just want you to buy something”

See also Mobile Youth Consumers website for more news

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Well, we had a bit of a rush on sign ups in the hours that followed the last post on the mobileYouth social network. So, we hit 150 members very quickly and the numbers are growing. Individuals from Vodafone, Telenor, T-Mobile, Nokia, HP, Apple as well as bloggers, singers and artists were among those who signed up.

So, the mobileYouth social network is closed to new applications only - so we can properly BETA test it.

This means you can only join if invited by an existing member.

I hope you appreciate the forward understanding in this matter - we have 950 people invited by other members already, so as you can imagine things ramped up a bit faster than we anticipated :)

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We’re getting there, with over 100 guys and gals signing up to Mobile Youth Net this weekend… all from word of mouth. Let’s see how things develop here… Signup from all over the world - ad agencies, analysts, marketing gurus, TV companies, record labels and operators. BETA is still open so register to try it out

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Great Presentation from David Cushman here focusing on Traditional Advertising Models with reference to Youth Advertising in youth social networks

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Top 5 mobileYouth stories on Thursday

Declining prices for mobile banner ads (Jul 30, 2008 17:07)
Not sure why but there were some articles today about the deal between Virgin Media and mobile adve..

Mobile Advertising Click Through Rate 10% from Nokia and Dolce&Gabbana (Jul 30, 2008 16:18)
Now this I believe. Nokia Interactive runs a mobile advertising campaign in Italy during a fashion w..

Beaconstreetgirls.com - Social Networking for Tweens (Jul 30, 2008 13:31)
What it does Beacon Street Girls, the book series aimed at ?tween? girls, has launched its accompan..

Yoof Insight - Presentation (Jul 30, 2008 09:22)
Great piece of primary research here from JellyTeensJellyteens On 16 24 And The Payg Marketplaceview..

Consumer Advocacy (Jul 30, 2008 08:51)
‘In psychology, there are three distinct ways to influence people??coercion, persuasion and contagi..

Brand Loyalty; possible? (Jul 30, 2008 06:09)
For a consumer to be loyal to a brand, the consumer must connect with it at an emotional level. If t..

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Great piece of primary research here from JellyTeens - a primary research company that conducted a mobile youth survey on behavioural patterns.

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Targeting Teens At The Right Age And Gender Is Critical: Survey (Jul 29, 2008 23:06)
The teen market in the U.S. has typically been among the fastest growing in the wireless industry a..

Teens and Mobile Phones - Audio Interview (Jul 29, 2008 22:59)
Teenagers and Cell Phones: Full, Unedited Interview with Andr CaronPeople of many different ages use..

moving beyond nike+ - another example of brand utility (Jul 29, 2008 21:55)
It’s become rather annoying that for all the fans of the concept of brand utility, Nike Plus has bee..

Is Flat-Rate Data Really The Catalyst For The Mobile Web & Mobile Advertising? Or Are We Missing The Point? Also: How Mobile Operators Can Earn Billions More (Jul 29, 2008 21:27)
I am amazed how so many individuals - from telecom execs to ad agency reps - at so many industry ev..

Behavioral Targeting and Privacy (Jul 29, 2008 18:00)
Can informed consent put consumers at ease?

Online Viewing Leads 20 Percent To Skip TV Shows Altogether: Report (Jul 29, 2008 17:41)
At industry events, TV network execs often stress that streamed versions of their broadcast program..

Consumers get paid for input on new products (Jul 29, 2008 17:17)
When we wrote about crowdsourcing product-improvement site RedesignMe late last year, we wondered h..

Tweens? Favorite Media Online, Search Integral to Shopping (Jul 29, 2008 17:00)
The vast majority (83%) of tweens (those age 10-14), spend at least an hour online per day, compared..

Opportunity to BETA the new mobileYouth social network (Jul 29, 2008 16:21)
We will open beta testing for a short period only.Here’s a chance to network with marketing, i..

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The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market’s now reaching a point of saturation, so the firm looked into key ages where cellphone ownership appeared to surge or slow down.

Original story here

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Teenagers and Cell Phones: Full, Unedited Interview with André Caron

People of many different ages use cell phones, of course, but for teenagers, it occupies a particularly important role. It’s a social prosthetic, a form of community building, and sometimes the source of battles with parents. Recently, I interviewed André Caron. He’s the director of the CITE at l’Université de Montréal, and Bell Chair in Interdisciplinary Research on Emerging Technologies. He’s also a guy who has done a lot of research into how teens actually use their cell phones, and what role it plays in the development of their culture, in researching his book, Moving Cultures.

Click here to listen to the audio interview (external site)

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